The Phone by LG introduces the worlds first advanced touch interface which eliminates the conventional keypad. What this means is that the screen uses electro conductivity to sense your touch - much like the touch pad on the popular LG Chocolate. This technology is made to be used with fingers only. An extra wide LCD screen maximizes visual impact. The Prada phone by LG (KE850) features a large 3 Inch LCD touchscreen display. Phone Includes the 2 mega pixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phones beautifully sleek and simplistic in design.